Gray Box was founded in 2014 by the Franco-Hungarian fashion designer, visual- and performance artist Anna Ádám, and the Swedish contemporary dancer/maker Sally O'Neill.
Through performances and workshops, Gray Box aims to experiment with the interactions and common territories of visual arts, performance art, and fashion: "White Cube", "Black Box", and "Catwalk". Performances and workshops are based on the Gray Box collection of more than 400 items of unique designed individual and collective performance garments, costumes, and accessories.
Even if the Gray Box collection of performance garments is a constant and key tool of our performances, we adapt the topic and the scenography of our shows to the subject and to the characteristics of the space we perform in.
In 2015, Gray Box started a long-term collaboration by founding a performance company, composed of both artists, dancers, actors, and theoreticians etc. Based on cross cultural understanding, interdisciplinary, art and performance research based-collaborations, and collective creative process in free improvisation, the company creates choreographed, scenographed, and orchestrated experience-based site-specific exhibition and performance projects on the intersection of visual arts, performing arts, stage-performance, and fashion.
Each Gray Box workshop deals with a different issues (ex. Fashion, Social norms, Photography, Cartography...) through a practice-, body-, and movement-oriented method, on the intersection of performing arts and stage performance. We also regularly invite specialists from the studied topic to cooperate with. Workshops are organized around improvisations and creative exercises, each of them based on our performance dress collection.
Gray Box performances and workshops have been organized through Armenia, France, Germany, and Hungary, often in collaboration with the local artistic scene. In Armenia, Gray Box collaborated with students from the State University of Dance and Choreography. In Hungary, a performance was initiated with actors and dancers from the Tünet Együttes, and a musician from Pintér Béla és Társulata.
Gray Box interviews and publications can be find in the American, Armenian, British, French, Hungarian, and the Swedish press as well (The Mirror-Spectator, Armenian Trends, Imyerevan, Armeniska riksförbundet i Sverige, Armenian News Network/Groong, Armenian Community Council of the United Kingdom, Massispost, Ararat, Le Monde Diplomatique...).